Shay & Blue was founded in London in 2012 by Dom De Vetta — a former Senior Vice President at Chanel and Global General Manager of Jo Malone London — with a single conviction: that fine fragrance should be honest, beautifully made, and free from the pretension that makes most luxury perfume feel inaccessible. The name itself is personal — Shay was his grandmother's name, and who doesn't love the colour blue.

Working from a boutique atelier in London's Marylebone with perfumer Julie Massé, Shay & Blue set out to uphold the traditional craft of fine perfumery — seeking out skilled artisans who work with real flowers, fruit, and spices rather than synthetic shortcuts. Every bottle is mixed by hand in small batches. The fragrances are certified clean, vegan, and cruelty-free, with no parabens, phthalates, or dyes.

The collection spans bright citrus (Blood Oranges, Sicilian Limes), soft florals (Amber Rose, English Cherry Blossom), deep gourmand and woody notes (Blacks Club Leather, Dark Amber Pomegranate), and everything in between — all designed to be gender-neutral, wearable, and unmistakably original. 

Fina Tavola is an authorized US retailer of Shay & Blue London shipped fast from our US warehouse.

Want the full brand story and fragrance guide? Read: Shay & Blue London: Modern British Perfumery Handcrafted with Real Flowers, Fruit & Spice →