Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. White Rose tells a story of contrasts: the old world and the new, the perfect with the imperfect, drama and poise, town and country.

Drawing on the creative home of the Floris family, White Rose has its heart in London's Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent's timeless vibrancy.

Crafted in the early 1800s, White Rose became a favourite of Florence Nightingale, who had bottles shipped to her while nursing during the Crimean War. In a treasured letter on display at the Floris Jermyn Street boutique, Nightingale wrote: "How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?"

Since 2020, Floris has partnered with the Florence Nightingale Foundation, donating 15% of all sales of White Rose Eau de Toilette 100ml to support nurses and midwives across the UK.

This Eau de Toilette is vegan.

Fragrance Notes

Top Notes: Aldehydic, Carnation, Green
Heart Notes: Iris, Rose, Jasmine, Violet
Base Notes: Amber, Musk, Powdery Notes

Details

Brand: Floris London
Collection: White Rose
Fragrance Family: Floral
Format: Eau de Toilette
Size: 3.4 fl oz
Formula: Vegan

About Floris London

Founded in 1730, Floris London is one of the world's oldest fragrance houses, crafting timeless scents and grooming essentials for generations of discerning customers.