ORI London grew out of ROKA London, founded in 2016 by Brett and Emma after a very British moment of inspiration — Brett got caught in a London downpour and came home soaked through, along with everything in his bag. That experience drove a simple but ambitious goal: build a bag that's weatherproof, beautifully designed, and made responsibly — for everyone, every day, everywhere.

Since 2020 ORI London has been using recycled materials for the main material of all their bags and backpacks, and in June 2023 became a certified B Corp — committed to making a positive impact on people and the planet, not just profit. Their recycled canvas is made from post-consumer waste — used plastic bottles and containers cleaned, chipped, and spun into polyester yarn. Their recycled nylon is made from pre-consumer waste, recycling fibres from unused garments, repurposed material, and offcuts. Every bag is vegan, cruelty-free, and weather-resistant.

The collection spans backpacks, crossbody bags, totes, and accessories — all in ORI's signature bold, joyful colorways — lightweight and practical enough for the daily commute, stylish enough for weekends away.

Shop ORI London at Fina Tavola

Want the full brand story? Read our guide: ORI London: The B Corp Bag Brand Born from a London Downpour →